ESSENTIAL ONE.

First principles. Global brands.

ESSENTIAL ONE Inc. is a Seoul-based company that builds its own beauty and wellness brands. We study what a market is missing, research the problem down to its fundamentals, and take the product from formula to shelf ourselves.

See our brands Contact us
Founded
June 2022
Headquarters
Seoul, South Korea
Brands
SURICLE, Haruchowol
Categories
Skincare, health supplements

One company, the whole cycle

Most brands outsource the hard parts. We keep research, manufacturing, branding and marketing under one roof, so each product is decided by the people who understand all four.

  1. 1

    Research

    We start from the unmet need and the ingredient science, not from a trend.

  2. 2

    Manufacturing

    Formulas, packaging and production are specified and managed in-house with our manufacturing partners.

  3. 3

    Branding

    Naming, design and product pages are made by the same team that made the product.

  4. 4

    Marketing

    We sell directly through our own stores and partner channels, at home and overseas.

Our brands

Two brands, both developed, owned and operated by ESSENTIAL ONE Inc.

SURICLE

Skincare

Skincare built around delivery: getting active ingredients to where they work. The line opens with a lifting eye cream.

  • Formulated and produced in Korea
  • Sold through our own store and pharmacy channels

Haruchowol

Health supplements

Daily supplements for energy and joint health, sold direct to customers in Korea since 2023. In Korean the name means going beyond your day.

  • Chowol Maca, launched March 2023
  • Cho Gwanjeol joint care, launched July 2024

Visit the Haruchowol store

Our story so far

  1. ESSENTIAL ONE Inc. founded in SeoulSet up to build brands end to end rather than resell.
  2. Haruchowol launches with Chowol MacaOur first product, sold through our own online store.
  3. Cho Gwanjeol joins the Haruchowol lineA joint-care supplement, our second product.
  4. SURICLE skincareA second brand, in a new category.
  5. Ten new products and new marketsWe plan to release ten new products by the end of 2027 and to enter Southeast Asia, Japan, Mongolia and the United States.

Company information

Registered details of the company behind SURICLE and Haruchowol.

Company nameESSENTIAL ONE Inc. (주식회사 에센셜원)
CEOYounghwan Yu
FoundedJune 1, 2022
Business registration no.224-81-69512
Address9, Gamasan-ro 25-gil, Guro-gu, Seoul, Republic of Korea
BusinessDevelopment, manufacturing and sale of cosmetics and health supplements
Emailceo@essential-one.com

Distribution, partnerships and press

Tell us briefly who you are and what you have in mind. We reply to every business inquiry.

ceo@essential-one.com